Connecting Finance
leaders with your Solutions
Building Lasting Partnerships
and Maximising ROI with Trusted Non-Sales Insights
Independent, Expert-Led Keynotes and Panel Discussions That Engage Finance Leaders, Build Trust, and Deliver Measurable Business Impact.

Testimonial:
Why Financial Software Vendors Trust Amna Zaidi for High-Impact Thought Leadership
Finance Leaders Value Insights They Can Trust—Not Sales Pitches
Finance decision-makers are naturally skeptical of vendor-driven sales messaging. But she elevates your event with independent and vendor-neutral thought leadership that builds trust, engages CFOs, and strengthens post-event connections. Also enhance sponsor satisfaction with high-value discussions that position your brand as an industry leader.

Boost Event Credibility and Sponsor Satisfaction
Invite her to speak at your lead-generation events and transform passive attendees into engaged decision-makers. Her expert-led keynotes and panels create high-value discussions that enhance event credibility, build trust with finance leaders, and maximize sponsor impact.

Stronger Brand Positioning and Lead Generation
Stand out as a trusted voice in finance transformation by offering expert-led discussions that resonate with finance leaders. Her vendor-neutral insights attract senior decision-makers, increase event impact, and drive meaningful post-event connections.

Strengthening Customer Relationships Through Strategic Insights
Long-term success isn’t just about acquiring leads—it’s about building lasting relationships. Her thought leadership helps finance leaders see the bigger picture, strengthening trust, deepening engagement, and reinforcing the long-term value of their technology investments.

Meet Amna Zaidi
Your Finance Transformation Expert
With over 20 years of experience in finance transformation at leading organisations such as NatWest/RBS, Deloitte, and Lloyds, Amna Zaidi is an internationally recognised thought leader in finance transformation, negotiation, and leadership.
Her Credentials:
- FCA (Fellow Chartered Accountant)
- CMgr (Chartered Manager)
- MCMI (Member of the Chartered Management Institute)
- Freeman of the Chartered Accountants Livery
With a gift for simplifying complex financial challenges, Amna Zaidi delivers thought-provoking, actionable strategies that finance leaders trust. Her independent, vendor-neutral approach makes her the ideal speaker for finance events that need real impact—not sales pitches.
Services
High-Impact Keynotes
Thought-provoking talks on finance transformation, decision-making, and ROI maximization, designed to challenge conventional thinking and provide actionable insights.
Engaging Panel Discussions & Fireside Chats
Expert-led discussions that encourage audience participation. And provide real insights on finance transformation, leadership, and innovation.
Strategic Thought Leadership Sessions
Vendor-neutral keynotes designed to help finance leaders solve transformation challenges.
Marketing & Event Engagement Support
Enhance your event’s credibility with expert-led insights that resonate with CFOs and finance professionals.
ROI & Value Positioning for Financial Software
Helping software vendors articulate the strategic value of their solutions to finance decision-makers.
Case Study
How Amna Zaidi Elevated Pleo’s “Beyond” Event?
When Pleo, a leading expense management software provider, needed an expert to address the challenges of modern financial control, they turned to Amna Zaidi. Her session, “Striking the Balance Between Trust and Control,” delivered actionable insights that resonated deeply with finance leaders.
Results:
- Increased audience engagement and positive feedback from finance leaders.
- Positioned Pleo as a credible thought leader in financial transformation.
- Delivered practical frameworks for modernising financial systems and fostering trust-based frameworks.
Results:
- Increased audience engagement and positive feedback from finance leaders.
- Positioned Pleo as a credible thought leader in financial transformation.
- Delivered practical frameworks for modernising financial systems and fostering trust-based frameworks.
Testimonial:
Pricing Options to Fit Your Event Needs
One-Time Engagements
(Keynotes, Panels, Fireside Chats)
Flat fee based on event type, customisation and audience size.
Investment Range: £5,000 – £15,000
Strategic Thought
Leadership & Event Advisory
Custom event support, from research-backed insights to tailored messaging.
Investment Range: £10,000 – £25,000
Ongoing Retainer Model
(Long-Term Partnerships)
For vendors hosting multiple events throughout the year, including continuous advisory and recurring engagements.
Investment Range: £5,000 – £12,000

Special Offers:
Early Bird Discoun
10% off for bookings made 3+ months in advance.
Bundled Service Discount
Reduced pricing for multiple engagements.
FREE 30-Minute Discovery Call
to discuss your event goals.

Special Offers:
- Early Bird Discount: 10% off for bookings made 3+ months in advance.
- Early Bird Discount: 10% off for bookings made 3+ months in advance.
- Bundled Service Discount: Reduced pricing for multiple engagements.
- FREE 30-Minute Discovery Call to discuss your event goals.
What Industry Leaders Are Saying About Amna Zaidi
Ready to Elevate Your Event?
Make Your Next Event Unmissable
Book a FREE 30-minute consultation to explore how Amna Zaidi’s expertise can drive engagement, credibility, and ROI for your next event. Limited slots available—secure yours today!