
Transformational Leadership Training & Executive Coaching
For CFOs and Senior Finance Executives Ready to Lead with Clarity, Credibility, and Impact
Equip Your Finance Team to Lead from the Front
Whether you’re gearing up for major transformation, battling change fatigue, or developing your leadership pipeline — your finance team needs more than technical skills.
They need strategic confidence, boardroom presence, and leadership that drives results.
Led personally by me — a Chartered Accountant and board-level transformation advisor with over two decades in the field — these programmes don’t just teach theory. They build capability that sticks.
You’ll get:
• Real-world leadership scenarios
• Commercially grounded insight
• Tailored workshops, not off-the-shelf content
• Outcomes you can measure — and feel in the room


"Amna delivered a bespoke training session for our Board, and the results were outstanding. Her ability to engage senior leaders and provide actionable insights was remarkable. Highly recommended for board and leadership training needs."
- Country Managing Partner, Professional Services Firm
Leadership Training & Executive Coaching
For Finance Leaders Who Want to Lead on Their Own Terms Tailored support to help you grow, deliver, and thrive — whether you sit on the board or report to it.
Board Leadership & Governance Mastery
I offer bespoke board training that equips your leadership team to govern strategically — not just compliantly. Designed for senior leaders who want to create lasting impact from the boardroom.
Topics include:
- Strategic Governance & Risk Oversight
- Financial Acumen for Non-Finance Executives
- Digital Transformation at Board Level
- Inclusive & Ethical Board Leadership
- ESG & Long-Term Value Thinking


C-Suite Leadership & Strategic Growth
For CEOs, CFOs, COOs and senior executives navigating complexity, transformation, or visibility without power — I offer sharp, grounded training built from real-world experience.
Focus areas include:
- Strategic Decision-Making in High-Stakes Environments
- Leading Through Uncertainty & Change
- Creating High-Performance Leadership Cultures
- Crisis Leadership & Resilience
- Sustainability & Commercial Growth
Strategic Finance Leadership Training
Having led and recovered £100M+ programmes, I know what’s required behind the numbers. My training helps finance leaders drive value, influence decision-making, and shape the business.
Core topics include:
- Advanced Financial Strategy & Storytelling
- Data-Driven Decision-Making
- Digital Finance Transformation
- Governance & Board-Level Reporting
- M&A, Restructuring & Turnaround


Executive Coaching for Finance Leaders
Private, strategic support when the pressure’s high — and the stakes are even higher.
Whether you’re stepping up, burning out, or battling leadership resistance, I offer discreet support that’s commercial, compassionate — and cuts through the noise.
Coaching That Supports You To:
- Lead transformation with clarity and composure
- Navigate complexity and stakeholder pressure
- Build confidence after promotion or role shift
- Stay resilient through turbulence or turnaround
- Gain strategic edge in tough negotiations
This is more than mindset coaching — it’s leadership support built around your real-world challenges.
Why Work With Me?
I don’t offer cookie-cutter content or generic leadership theory. Every programme is designed around your goals, your challenges, and the impact you want to see.
Designed for Strategic Impact
Each engagement is built to align directly with your organisation’s priorities — whether that’s transformation, culture, or commercial growth.
Built for Measurable Results
I bring a results-driven mindset to every session. From the boardroom to the frontline, you’ll see tangible outcomes from day one.
Grounded in Real-World Experience
No fluff. Just practical, high-stakes leadership scenarios that sharpen judgement, boost confidence, and strengthen decision-making under pressure.
My Experience, Your Strategic Advantage
Over two decades advising CFOs, transforming finance teams, and leading high-stakes change — I bring deep, commercial insight to every engagement.
But don’t just take my word for it. Here’s what clients, colleagues, and partners say:
Amna Zaidi’s keynote at the Oxford Leadership Conference was the perfect blend of wisdom and real-life insights, offering practical advice for overcoming career challenges. Her authentic, relatable style and gentle strength made a lasting impact. I truly enjoyed her sessions.
F Mangwende
Amna Zaidi's sessions were transformative, covering essential leadership skills with real-world examples and engaging activities. Her deep expertise and genuine commitment empowered me to lead with renewed confidence. Highly recommended for anyone seeking to grow in leadership, negotiations, and empowerment.
P Asif
Amna Zaidi’s unmatched quality of work shines in delivering critical messages with the best analogies, transforming the most challenging situations with professionalism, clarity, and a near-impossible simplicity that resonates with every audience member. Her expertise is so vast that words fall short, and her statements are so precise and poignant that they speak volumes without embellishment. Working with her has been a privilege, and her vision will continue to influence me in the long term.
Dr K Kucuk
Must say, Amna Zaidi is one of the most outstanding professionals I have ever encountered. Her speech on negotiation and leadership was truly unforgettable, leaving a lasting impact on all who attended.
S Qvartskhava
I wholeheartedly recommend Amna Zaidi as an outstanding panelist and keynote speaker. She delivered an insightful presentation on leadership and moderated a panel focused on women in leadership. Amna captivated the audience as she articulated a compelling vision for inclusive leadership. Her ability to foster meaningful dialogue and share practical insights makes her an exceptional choice for any event focused on leadership.
N Maqsood
I met Amna at a leadership conference where she skillfully presented on challenging topics often difficult to discuss in a corporate environment. Her engaging style encouraged the audience to introspect while sharing her personal life experiences. I was thoroughly impressed with Amna and highly recommend her to any organisation, as she will undoubtedly make a positive impact on her audience.
A Sheetal
Amna joined our organisation as a member of NOVA, and her impressive skill set and experience were invaluable to the NOVA Community. She delivered a keynote and facilitated a discussion at one of our events at Old Sessions House in London, which was extremely well received by an audience of emerging and senior leaders from various industries. We look forward to welcoming her back in the near future.
B O'Connor
I was impressed by Amna's knowledge and passion during my professional interactions with her, which led to selecting her for a training session for our Board. Throughout the informative and interactive sessions, she kept the Board members engaged while demonstrating her expertise. I strongly recommend Amna for Board training in corporate and professional service firms, as well as other senior level training requirements.
A Rizvi
Thank you, Amna, for conducting such informative and helpful training sessions over the last two days. I will certainly reach out in the future if I need further clarity on any of the topics we discussed or any governance-related issues requiring insight. Thank you once again!
K Yousafi
Thank you for offering these sessions to the community. The feedback has been very positive, with many members expressing how much they’ve gained from your experiences. Your insights have sparked great discussions and provided practical takeaways. Members especially appreciate your authentic and relatable first-hand experiences, which make the sessions even more impactful.
C Burroughs
Amna Zaidi's session on ‘The Art of Negotiation’ was truly insightful. Her honesty and real-life examples boosted my confidence to embrace silence and influence others effectively. Highly recommended!
L Carr
Thank you, Amna, for a powerful session at WIBF. The feedback on ‘The Art of Negotiation’ has been overwhelmingly positive. Your storytelling and real-life examples brilliantly highlighted the principles of effective negotiation and the power of silence. It was a pleasure working with you!" – WIBF
S.Moran
Amna’s expertise in driving cost savings and ensuring regulatory compliance was pivotal during the front-to-back trading system implementation and operating model transformation for NatWest. Her tenacity and commitment were unmatched. Highly recommended!
L Joubert
Amna was a pleasure to collaborate with on finance transformation projects, including a new Finance Operating Model that drove efficiency and quality improvements across the team.
P Astruc
Amna led a critical Finance Transformation programme at RBS, delivering significant headcount reductions and process efficiencies through operating model transformation. Her leadership was outstanding—she’s someone you want on your team.
J Clary
Working with Amna on DB’s StRIDe programme was an excellent experience. She delivered major headcount reductions and streamlined processes with impressive results. I strongly recommend her.
M Hedges
Amna played a key role in the StRIDe programme, refreshing the Finance Vision and delivering substantial cost and efficiency gains. Her strategic mindset is invaluable.
S Xu
As an auditor on my team, Amna’s work consistently impressed both clients and senior leaders. Her dedication and professionalism led her to excel as a lead auditor. A joy to work with!
E Zekia
Amna is an exceptional leader. Reporting to her at RBS, I witnessed her ability to drive results in high-pressure environments. Beyond that, she became a mentor who shaped my career through guidance and support.
T Human
Amna’s leadership on a high-profile Tier 1 programme helped achieve critical cost savings and regulatory compliance across Finance and Treasury. She’s a trusted change leader.
R Muraleedharan
Amna’s group-wide Finance Transformation expertise drove substantial cost savings and regulatory compliance improvements. She’s a strategic force, and I highly recommend her.
E Murnane
I worked with Amna to achieve material savings in Finance Operating Costs and Regulatory compliance through Group-Wide Finance Transformation. I enjoyed working with her and would recommend her to anyone looking to deliver something similar.
J Mistry
Amna is an exceptional professional in Business Transformation and Financial Advisory. With a deep understanding of the evolving role of CFOs and the latest trends, she combines technical expertise with outstanding communication and collaboration skills. Her positive attitude and commitment to excellence make her an invaluable asset to any team. Amna consistently goes the extra mile to deliver results, and I highly recommend her.
M Farhan
Amna is a problem-solver with sound judgement and extensive financial insight. She’s a true asset to any organisation looking to elevate its performance.
D Lineen
Why I Stand Apart
You don’t need another voice repeating textbook leadership advice. You need someone who’s walked the boardroom tightrope, turned around failing programmes, and helped finance leaders succeed — not just survive.
Independent. Commercial. Candid.
I tell you what others won’t — and show you what works. No spin. No agenda. Just strategic, experience-led support.
Finance is My Language
As a Chartered Accountant and former Finance Transformation Director, I speak your world fluently. From data to delivery, I get the nuance.
High-Stakes, High-Trust
This isn’t coaching for the sake of it. This is about legacy, influence, and getting results when the stakes are high and the pressure’s on.
Why We Stand Apart






Let’s Talk About Your Business Needs.
Whether you’re looking for inspiring keynotes, transformative strategic consulting, or impactful leadership training, we have the expertise to drive your success.





Ready to Take the Next Step?
Let’s work together to create a future of success and growth for your business.
